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This takes the argument of animal testing to a whole new level.

Thanks to Disney nostalgia and an aquatic resurgence of sorts, we know the mermaid trend resurfaced a few month ago, with dreamy underwater plays and colour schemes sweeping up runways. But there’s something a little too fishy about how far some are willing to go for the sake of high fashion. We’d even go so far as to say they’re floundering with this new look.

Meet Elya Bulochka, a Russian makeup artist who has decided that mermaids are just the beginning of the trend. She’s taken it to an entirely different playing field, by attaching actual dead fish to models’ faces.

That’s right – in between glitter and rhinestones, the artist is gluing actual dead fish to skin. And she’s posting them to her Instagram account for all to see.

 …

The faces aren’t that far out there for Bulochka, who also boasts work involving bugs and critters on her account. And clearly she’s obsessed with the twisted mermaid trend right now, too, given that her profile picture is The Little Mermaid‘s Ariel smoking what appears to be a big fat joint.

But even she has to realize that dead fish offend. After all, she did reportedly take down a picture of a bag of dead fish captioned, “Guess what I’m going to be wearing today?” when the snapshot offended many of her followers. Apparently her argument that they were “dead like on your dinner plate” didn’t resonate enough.

Thankfully, this isn’t a trend we imagine taking off anytime soon. Apart from the complex application method it clearly calls for (and um, the animal cruelty of it all), the dead fish smell has got to be a pretty strong deterrent.