If you’ve missed seeing some of the more famous TV doctors around the ER lately, you’re not alone. They’ve provided us with countless hours of entertainment over the years. From McDreamy’s untimely death on Grey’s Anatomy to Scrubs‘ cancellation, to the end of House, ER and even M*A*S*H*, it’s no wonder we’ve been sad to see them go.
But now thanks to a brand new PSA from Cigna, some of these TV docs have been revived in all their former glory. Or in their traditional white coats, at any rate.
Patrick Dempsey, Noah Wyle, Lisa Edelstein, Donald Faison and the legend himself, Alan Alda, all signed on for what’s actually a pretty brilliant campaign urging viewers to check in with their real doctors.
The bit is great in that these actors make no bones about the fact that they probably couldn’t identify any actual bones (“Is that a foot?” Edelstein quips at one point, looking at an x-ray). But they know that they’re beloved anyhow, and they want to still somehow make a difference.
“I have no idea what I’m doing,” Alda opens up the bit during a fake surgery. “I’m just a TV doctor.”
“I never went to college,” Dempsey says, popping up behind him.
According to Dempsey, the whole thing was kind of a surreal dream. The actor, whose latest film Bridget Jones’s Baby has him doing a string of press, told Entertainment Weekly about his love of Alan Alda.
“Certainly spending time with Alan — to play a scene with him? That was pretty remarkable,” he said.
Of course the greater reward is seeing whether the campaign works, and whether people actually start seeking regular treatment and developing better relationships with their health professionals.
Because while we all feel like we have a longstanding relationship with these TV docs, who we invite into our homes on a weekly basis, it’s the real-life relationships with actual docs that can make a difference to our long-term health.
Check out the ad, above.