With the -35 wind chill smacking you in the face as you struggle to put on gloves before your fingers fall off, you barely have time — or the will — to make eye contact with strangers. It’s understandable, but we’re here to remind you to… well, look up when you’re outside. Say hi to the dude standing by your side at the bus shelter. Strike up a conversation with the crossing guard across the street. As Duracell Canada said, “In Canada we have cold winters, but we also have each other.”
If you’re still a little skeptical about what good you can do by poking your head out from your scarf and talking to be people, watch Duracell’s “Surprise Bus Shelter” ad from last year (above). Remember how awfully cold winter was in 2014? Well, Duracell created moments of warmth by installing heated bus shelters that could only be powered up by a human connection. You’ll instantly feel the warmth rushing through your body and might even have the urge to hug a random person the next time you’re outside. And, you know what? That’s perfectly OK.
It’s chilly, non? No wonder you’re a bit cranky, what with those frozen fingers and red nose, but before you let the winter blues completely take over, we’ve got just the thing to help you snap out of it. Warm your cold, frozen Canadian heart with daily feel-good stories all winter long right here on The Loop. Get ready, because you’re bound to find yourself smiling at lot more than usual.