The successful model-preneur doesn’t do anything in half-measures and her new 16-piece TYRA Beauty range is not just a cosmetics line, “it’s a COSMETICS EXPERIENCE” that takes “the fear out of putting on makeup.” While it isn’t shipping to Canada yet, it’s available stateside on Tyra.com and HSN.
According to the divine Ms. Banks “I don’t wake up with naturally sculpted cheekbones — I paint them on! I believe makeup is the great beauty equalizer.” The products are straightforward and no tools are required to use them (other than four fast fierce fingers). They range from eyeliners with TY-Glide Technology that “slip on your skin like butter” to Cheek in a Stick so you can perfect Ty’s famous “Oh Really Though” face with a sexy hue of hot flash pink.
Not sure where to start? TyTy tips are aplenty, but don’t worry if you’re not fluent in Tyraspeak. Here’s a glossary of terms to help you out:
Tyover: A transformative makeover, Tyra-style. This could be anything from the dramatic removal of shirt sleeves to a full on hair chop (resulting in anger, tears, and finally deep gratitude and more tears). Start your Tyover with the Light in a Stick highlighter applied using Tyra’s Itsy Bitsy Spider Finger Crawl, y’all.
Smize: It’s never ever enough to smile with your mouth. Oh no, not at all. You must smile with your EYES. If you’re not fiercely squinting with maximum focus and intensity, you’re not doing it right. But don’t even think about smizing without using the dual-wand Smack My Fat Lash mascara to plump and lengthen your lashes. Yeah, girl!
IT Factory: Everyone knows that not all models are high fash-ee-on. Some are just catalogue (horror of horrors!). But you? You will have that “it” quality and be catwalk-worthy by using Tyra’s IT (Innovation TYRA) Factory products inspired by the runway, like Suede & Juicy lip color in Hater Blocker red. Now you can can super smize with H2T (head-to-toe) fierceness. Flawsome!