Superfoods are everywhere we look. Turn to the left, there’s a chia pudding, full of chia seeds and their reported benefits as antioxidants. Turn to the right, there’s a child chomping on a handful of goji berries for the same reason. While superfoods aren’t bad for you, it’s starting to feel like they’re all kind of jumping the shark at once, and the beauty industry is partly to blame. All we mean is, if you like something, enjoy it, but maybe don’t try to cash in on the next big superfad just because it’s hot, hot, hot. Like, kale nail polish? Seriously, what the heck is that? To prove that we’re not just exaggerating, here are 13 different superfoods that have crept into beauty products for some reason:
Superfoods have officially gone too far
KaleThis paraben-free base coat claims to speed up nail growth thanks to its use of kale extract. The brand also makes one with caviar, should you desire more.
NailsInc NailKale, $17 at SephoraNailsInc
Purple KaleOrdinary kale isn't good enough for this shampoo. Soak uses purple kale, which it says "balances the scalp, and protects against dull hair and dryness to promote healthy, glowing locks."
Hair Shine Shampoo, $10 at SoakSoak
Chia SeedsDon't just eat chia pudding, become a chia pudding. Perricone MD's chia serum claims its scientifically formulated serum "rapidly transforms dull, dry skin to a visibly vibrant, glowing and healthy complexion."
Chia Serum, $93 at Perricone MDPerricone MD
BlueberriesThis paraben-free and cruelty-free line of products aims to "help fight fine lines and wrinkles while you catch up on those Zzz's." And since it's at least 95 per cent natural, apparently smushing blueberries on your face would come with a similar result?
Age Refresh Nighttime, $64 at Yes to CarrotsYes to Carrots
BeetrootEven the boys get superfood-infused body treatments. Wedge asks you to "hurt the dirt, not your skin" with the raw beetroot formula.
Face Wash with Beetroot, $26 at Wedge AustraliaWedge
AcaiNormally you might eat acai in bowl form, but Carol's Daughter wants it on your face. The brand says, "this antioxidant-packed butter relieves and protects extra-dry skin. Super-fruit acai revitalizes and reveals younger-looking skin."
Acai Healing Face Butter, $17 at Carol's Daughter Carol's Daughter
QuinoaOh, quinoa, one of the most over-used grains. From Rahua: "This gluten-free super-food revitalizes hair and promotes healing and moisture retention." Which is why it is at the root of this miracle shampoo.
Rahua Shampoo, $40 at RahuaRahua
Goji BerriesThe name alone is kind of intense. STEMCELL Super Food Day Cream is what it's called, and all we can think is, "calm down, cream." Here's what Rodial says: "This illuminating moisturizer hydrates skin for complete nourishment with a super-food complex of Rose Hip Seed Oil, Goji Berry, Wheat Germ Oil and Pomegranate Extract." Goji and pomegranate. That's a double-dose!
Rodial STEM CELL Super Food, $62 at MuraleRodial
cherriesMmm, sour cherry jam. Oh, nope, this is another face mask utilizing a hyped up superfruit. Eminence's claim: it's made to "combat the damaging effects of free radicals."
Sour Cherry Masque, $42 at AmazonEminence
CinnamonSpicy cinnamon oil essentially stings, nay, plumps your lips.
Bite Cinnamon Plumping Oil, $42 at AmazonBite Beauty
CacaoAmala says this about the cacao bean: "it is rich in collagen-boosting plant peptides and helps stimulate microcirculation while restoring elasticity, fighting inflammation and providing antioxidant protection." The power of chocolate, ladies and gents.
Rejuvenating Advanced Firming Complex, $307 at AmalaAmala
Black GarlicEvidently even garlic can be applied topically. It's actually wild how many superfoods have been made into things you can't eat. From Skin Food: "[black garlic] makes your skin moisturized and lustrous without skin irritation."
Sadly you can't buy black garlic cream in Canada right now, but you can buy some of Skinfood's other bizarre creams on Amazon. Skin Food
BroccoliLooking good, broccoli! Lalavesi's Broccoli and Friends cream claims that broccoli's natural surge of vitamin C, combined with lettuce's vitamin U, carrots' vitamin A and tomato's vitamin B, will help with rejuvenating your skin to a youthful glow.
Broccoli and Friends cream, $35 at LalavesiLalavesi