We all know Guinness — that dark, thick beer made famous in Ireland and sold pretty much everywhere around the world. It’s so popular that some folks even believe you can live off the stuff for several days, thanks to its protein, iron and caloric content. If you drink enough (but not too much), of course.
But here’s the thing: while some of us savour every last drop of the thick, molasses-like concoction, others just can’t stomach the strong taste. That’s why Guinness has decided to ditch its dark past, and introduce the “blonde” of light beer-drinkers’ dreams.
Beginning this month, Guinness Blonde American Lager is available in Canada and it’s going to change the way we see the traditional Irish beer.
The new brew was concocted by the Guinness Master Brewers in Dublin in collaboration with American brewing experts. It’s what Joel Mallard, the marketing director for Beer, Wine and PABS at Diago Canada, calls a fusion of “great American beers” and “the heritage and artistry of the Guinness tradition.”
Given that Guinness has been around since 1759, that’s a tall order.
So what does Guinness Blonde actually taste like? Crisp, refreshing and with a hoppy aroma, according to the beer’s official description. Completely different than the original Guinness, but like true craft beer, according to us.
The exciting news for beer drinkers is that this is just the beginning of what’s being called the Guinness Discovery Series. Several “fusion brew” beers are all being developed, and will eventually be released under the Guinness brand. Look for a new release every six months or so.
“Beer drinkers’ tastes are evolving and people are looking to try different flavours and styles,” Mallard continued. “The beauty of this beer is that we’re able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and colour characteristics long loved by traditional beer drinkers.”
Want to try some Blonde for yourself? The beer is available to swig in 473 ml cans now (the bevvie isn’t available in bottles in Canada). Pour one up in a Guinness-branded glass for a true authentic tasting experience, and trick all your friends when you offer them a “Guinness.”