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Next stop: South America.

A man in Calgary, let’s call him Carl for now, was seen hovering above the Calgary’s annual stampede event in a lawn chair strapped to hundreds of balloons. In other words, a real-life version of Up just transpired in Alberta. And it wasn’t long before someone snapped a quick photo and posted it to Twitter:

Unlike in the movie though, police began searching for the man responsible immediately, who disappeared from view shortly after the photo was taken. Twenty-six-year-old Daniel Boria was ultimately located, having landed safely in Ramsay, Alberta, and has been charged with mischief.

The reason for the bizarre incident? Officers say it was a “PR stunt by the individual for his company.”

But not everything went according to plan. Boria had no way of steering the contraption, which took him higher and higher into the air against his will.

“He put over 100 helium balloons…and attached them to some sort of chair and began floating through the air. He got so high that he was at cloud level,” acting inspector Kyle Grant told the National Post. “The fact he landed near the Stampede was more of a happy accident for him. He had no idea where he was going to end up.”

Boria didn’t really “land” either; he had to leap off of his bizarre flying machine with a parachute. However, besides a minor ankle injury (and the mischief charge), he seems to have come out of the stunt relatively unscathed.

Still no word on whether or not Russell was with him.