We could write a laundry list of bizarre beauty procedures that celebrities try. (Remember Kim K’s vampire facial, where she had her blood drawn, and then injected back into her face?) Pain is beauty… right? Right!?
Lifestyle guru Gwyneth Paltrow is the latest to make headlines for a painful-sounding procedure: apitherapy. Which sounds relaxing, like a calm spa experience that involves a cooling face mask, cucumber slices over the eyelids. Ahh. But, in reality, apitherapy is a branch of alternative medicine that involves bees–their honey, pollen, and, most notably, their stings and venom.
In Gweny’s case, her apitherapy treatment focuses on the venom. And the stings. Many stings. The 43-year-old actress is stung by multiple bees on purpose. Their tiny stingers poking repeatedly into her flesh. Imaging being on a glorious mid-summer picnic, but instead of swatting away the persistent yellow-and-black pests, you lovingly encourage them to land on your arm, and sting away at their leisure.
No. Thank you.
The 1000-year-old treatment is said to relieve inflammation for chronic illnesses like arthritis, as well as scarring, though there are no scientific reports to back it up.
And while Gwen hasn’t confirmed whether or not this is a consistent part of her beauty regime, or related to her chronic (and totally unfair) youthful glow, she did tell the New York Times that this bee string treatment hurts. Like, a lot.
But pain doesn’t scare away our Gweny P. No siree. She welcomes new procedures, regardless of how crazy they may sound to the rest of us. “I’m always the guinea pig to try everything. I’ve got to try them all,” she told the New York Times. And based on the beauty treatments she’s tried in the past, like a vagina steam, and wellness recipes featured on her lifestyle website, Goop ( $200 breakfast smoothie, anyone?), we’re happy to let Gweny test the waters before we jump in.
Just, please, Gwen, carry an EpiPen with you before you try this whole bee thing again.