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“What?”

You know the situation: someone older than you can’t quite hear the way they used to, and out of pride, they’ve resorted to a choir of “what?” “sorry?” and “what’s that now?”

Some people just don’t want to wear hearing aids, because they’re sometimes uncomfortable or, in some cases, they look like a hearing aid and that’s not really the look they’re going for.

If you know someone who is looking to hear well again, but wants a hearing aid that matches her purse, skirt or church bonnet (a first world problem if there ever were one), Audicus has released a collection with her in mind.

The hearing aid manufacturer has teamed with Advanced Style’s Ari Seth Cohen, the photographer who became famous through his photographs of New York’s most styling octogenarians. And, what goes with classy older women wearing smart outfits? Disco hearing aids, or Kate Spade-like polka dot hearing aids, of course. And before you ask, hearing aids aren’t cheap, either, and these haute devices will run you $699 an ear. What’s that now?