When 11-year-old Noeline wakes up every morning, she’s not getting ready to head to school like most girls her age in North America. Instead, she’s preparing to take a strenuous six-kilometre walk through dirt roads and hills just to pour water into a jerrycan and then carry that 44-pound container back to her household.
The water she’s carrying could be contaminated, however Noeline has no other choice but to make this journey every day because the Madagascan village she lives in has literally no access to water. Thankfully, there’s a way for you to help her and it’s in the most unusual way: by getting pampered at the salon. Seriously, we’re not joking!
This Earth Month, hair and beauty company Aveda has teamed up with WaterAid, a charity that brings water, sanitation and hygiene education to the world’s poorest people, for their 3-year Madagascar project. Aside from providing water education, the project aims to raise $500,000 that’ll help give the poor, remote Madagascan municipalities of Belavabary (where Noeline is from) and Sabotsy Anjiro 100 per cent water access by 2019.
Here’s where you come in. On April 25, many Aveda-partner salons across Canada will be donating all of their service fees to WaterAid. Yes, that means every hair that’s primed, coloured and blown-out, every nail that’s buffed and polished and every shoulder and back that’s massaged, helps get Noeline and roughly 19,000 other people closer to accessing fresh, clean water.
If you need even more incentive, customers who book an appointment for that day also get access to a “special $5 service menu” which include bang trims, waterless hairstyles and hand massages. All we have to say is, oh la la. Honestly, the only thing better than looking good is knowing that you’re also doing good in the process, right?
For a full list of participating Canadian Aveda salons and to make an appointment visit collegeearthmonth.com.