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In this day and age, trimming, waxing and “manscaping” the nether regions has become completely commonplace, with 76 per cent of U.S. adults reporting that they remove either some or all of their pubic hair regularly. Whether it’s for aesthetic reasons, hygienic reasons or even sexual appeal, getting your tender bits completely hairless has become our society’s gold standard.

Most people, however, don’t think about the associated risk factors from this trend. Until now, that is.

A new study has revealed that a quarter of men and women who groom their pubic area have been injured at least once while doing so. And if you think that’s cringe-worthy, wait ’till you hear the worst part: of those surveyed, 32 per cent reported that it’s happened to them five or more times.

It may be high time to put the razors down, ladies and gents.

The research was prompted by an investigation into emergency room data, which revealed that 3 per cent of the time patients were taken to the emergency room for a genitourinary injury was due to a grooming incident.

“We were, quite frankly, quite surprised how frequently people were presenting with injuries relating to grooming,” said Benjamin Breyer, a urologist at the University of California and co-author of the study.

According to the findings, injuries ranged from minor skin irritations and rashes to far more severe accidents, including burns (accounting for 23 per cent of injuries) and cuts (accounting for a whopping 61 per cent). It should come as no surprise that razors were found to be the biggest culprits in these hair-removal mishaps.

And sorry ladies – the study also found that women reported grooming their pubic hair more than men, putting them at a much greater risk of getting injured.

And now to answer that one burning question (no pun intended): just where exactly are these people getting injured?

According to the research, men reported the majority of injuries taking place on the scrotum. Women, on the other hand, reported the pubis as the most commonly injured area.

But enough with the disturbing facts and distressing figures – just what can you do to prevent such an unwanted wound in one of your most treasured areas?

If it’s not obvious enough, Breyer leaves us with a few words of wisdom: “the things that we know can be protective is doing it just a little less frequently, and also taking off less hair in total, treating fewer areas.”

It might not look as neat and tidy, but it may save you a very unpleasant (and slightly embarrassing) trip to the emergency room.