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On Wednesday, Playboy Enterprises announced that the founder of the magazine, Hugh Hefner, died of natural causes in his home, The Playboy Mansion, at the age of 91. Hefner was reportedly surrounded by loved ones and died peacefully. Though many know Hef for his illicit magazine and relationships with young bunnies, in the wake of his death, people have been remembering the man for the much more diverse American icon that he was.

The very first issue of Playboy was published in 1953 and featured Marilyn Monroe on the cover. Little did the 27-year-old Hefner know, that magazine would be groundbreaking in media for bringing nudity into the mainstream. It quickly became the most influential and wide-reaching men’s magazine and it’s popularity peaked in the 1970s when it was selling seven million copies annually. Playboy isn’t the only thing Hefner was though (although living in the literal Playboy mansion might lead you to think that).

Hefner was an outspoken member of the Civil Rights Movement and a staunch feminist. He featured interviews with key political activists like Martin Luther King Jr., Muhammad Ali and Malcolm X to support their platforms and promoted female reproductive rights. Say what you will about the objectification of women in the magazine–and we will–but he was at least giving a voice to women’s issues and providing a platform on which they could express their sexuality.

Since porn moved online, the magazine’s popularity has declined considerably, but they still sell a respectable 800,000 copies annually and print in over 20 countries. So how are people remembering the media tycoon?

As a friend and great guy

As an activist

And, of course, as the Playboy guy