On Season 1 of CTV’s hit series The Launch, viewers tuned in every week to see five incredible up and coming musicians from across Canada audition in front of an elite row of mentors, including Shania Twain, Ryan Tedder, Boy George, Alessia Cara, Fergie and more. The group was then narrowed down to two artists, who got the once in a lifetime chance to hit the studio with the mentors and record their version of an original track. Following a performance in front of a live studio audience, the mentors chose which artist got to launch their new song and experience superstardom.
With Season 2 of The Launch right around the corner, creator Scott Borchetta promises the show is going to be faster and edgier.
Before The Launch, Borchetta was best known as the founder of Big Machine Label Group, the music label that represents Sugarland, Florida Georgia Line, Rascall Flats and many more. Oh yeah, he also was the only record exec that was willing to sign a 14-year-old country singer named Taylor Swift. So yeah, Borchetta is *the* guy who knows how to spot talent.
In a new interview, Borchetta says that Season 2 of The Launch will feature a number of changes. “We’ll be cutting to the chase a lot quicker,” says Borchetta. “Because of the way we chose to shoot the first season, it didn’t have a lot of the edge that took place on the audition floor or in the studio. So, you’re going to see more edge to the show.” Be prepared to get even more nervous for your favourite artists.
As the only mentor to appear in each episode, Borchetta also revealed that there may be a ‘second chair,’ which will be filled by another mentor who will be permanent throughout the season.
Following the success of Season 1, which included four number one songs on iTunes, Borchetta and his team are committed to making Season 2 even more exciting for viewers. “There are certain rules of television and viewers had certain expectations. They liked the auditions. They hadn’t seen the recording process before, so they were fascinated by that, but I think we have to do a better job of explaining it. The fact there was a song at the end of every episode was off-the-hook successful, but we need to move it along faster and be more specific. We left a couple of things more grey and documentary style, and that will go away,” said Borchetta.
As for your favourite artists from Season 1, Borchetta confirms that we haven’t heard the last of the talented group of musicians. “It takes time,” says Borchetta, who is continuing to work with the launched artists. “We’re talking about what the second single for Elijah and Jamie will be, in real time. We’re looking at next moves for Poesy and Static Shift.”
There’s still time to apply for Season 2 of CTV’s hit music show The Launch. With the final deadline for Season 2 set for June 11, now is the best time to put together your audition tape to be part of one of the most exciting series on TV today, and get a shot at having your own original song launched! Click here for more information, including tips on auditioning, on Season 2 of The Launch.