Last year, the Ritz-Carlton in downtown Toronto debuted a $600 cocktail at TIFF in honor of the city’s Drake-given name, ‘The 6.’ The drink was basically a souped-up Manhattan (we see what you did there) and came garnished with an edible gold leaf. How does one top a drink like that? By offering something that’s more than a drink.
The ‘Velvet Rope Experience’ is more than just a cocktail. It’s a drink and dine combo consisting of some of the most expensive liquor and nibbles money can buy. The drink is a spin on a French 75 cocktail and is made with Louis XIII cognac (which retails for $3,300) and Cristal Champagne (which goes for about $300) and topped with a caramelized hibiscus flower.
The ‘Experience’ includes two of those bougie cocktails and six New Brunswick oysters topped with Acadian wild sturgeon caviar. So you’re pretty much looking at the most expensive combination of food and booze you’ll ever see (assuming you’re not a millionaire) and it’s not even a meal’s-worth.
The only time to get The Velvet Rope is during TIFF this year (September 7 – 17) and the bartenders at the Ritz-Carlton seem to believe that people will be enchanted by the extravagance and Hollywood atmosphere and splurge on the package. The hotel sold about 30 of ‘The 6’ last year, and that was almost half the price of this year’s incarnation.
So, will you be dropping a grand on the fanciest drink in the land?
— Frederic Dimanche (@FDimanche) August 29, 2017