Most people in the world wear a different outfit every day.
Well, not every single day – we do laundry and recycle our clothes – but we regularly change. That’s why it might seem a little strange that a woman in B.C. has decided to wear the same dress for 180 days straight. And don’t get the wrong idea, she does not have a closet stocked full of the same dress, she is literally wearing the exact same outfit every day.
Why? Because Ingrid Uhrich has decided to fight back against what she’s calling “fast-fashion” – the pressures from society and the fashion industry to constantly keep up with trends by buying new stuff.
“It used to be by seasons, so you had six months to buy into the season, but now it’s every three weeks,” she said.
Uhrich has actually worked in the fashion industry herself for a number of decades, but now she’s sticking it to’em by making herself look stylish without adhering to any of the industry’s rules. For the record, she is still free to keep the look fresh by adding accessories (and washing it), so it’s not like she will look exactly the same every day. For each new look she creates, she uploads an image on her website, 180StyleChallenge.com.
The campaign also serves as a fundraiser for schools in Kelowna and education programs in Haiti. For more information on the 180-day style challenge, check out the video above.