On those rare occasions you’ve got money burning a (small-ish) hole in your pocket, getting new clothes is like Christmas come early. Except for that small problem everyone seems to have when it comes to purchasing new items to wear: actually trying them on.
Between pushy sales clerks who approach you from the moment you walk into the store, to those who ignore you completely and force you to redress in order to go out and grab another size, trying on clothes can be a sweaty hell. And don’t even get us started on those pesky item limits.
Luckily, Zara is taking that oh-too-real struggle to heart and is getting ready to introduce a game-changer to their stores: iPads in the change rooms. Think the best of online shopping and in-store browsing combined for one entirely less painful shopping experience.
According to company plans, these tablets will allow customers to browse styles and sizes, and request that a certain item be brought right to them without ever having to speak to a clerk through a crack. Also, you won’t have to worry about that perpetual tapping on your door, with the constant question, ‘how’s everything going in there?’
The layout itself will be similar to the shop’s online site, making it congruent with customer experiences across the board. If you ask us, the only thing missing is a bottled beverage and a cushy chair to wait on. But hey – one step at a time, right?
Sadly, right now the new technology is only being tested out in the chain’s home country of Spain, but if it proves successful, it’s only a matter of time before it comes to Canada, too.