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The Yukon government wants you to know that you’re missing out on something very important in your life.

That’s right, you need more of “the D.”  In fact, we could all use more of it at “every stage of life, year round” according to Yukon Health and Social Services. The government agency recently ran a series of advertisements reminding people to take their Vitamin D, but it’s getting some attention for its interesting word choices.

“We all need the D. Even Me!” says a young mom in one poster. Another variation targets people who are getting more D than they can handle: “Need a little help…with your daily D?”

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The centre of the poster even asks residents “how do you do the D?”

Well?!

Don’t get the wrong idea, either. It’s not just women who could use a little more D in their lives, according to the Yukon government — this guy is apparently in desperate need of some.

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Naturally, it wasn’t long before Twitter responded:

For the record, these ads are real, but have since been taken down after they raised eyebrows across the country. And the folks at the Department of Health and Social Services say they were very aware what “the D” actually meant.

“We knew it was an innuendo for sex,” health spokesperson Pat Living told Yukon News. “We did not realize that it was as crude as it is now being purported to be.”

Poor guys. Maybe they just need some more D in their lives.