In the name of Breast Cancer Awareness Month, tons of brands release products through October that support the cause, from water bottles to blazers. But this year, fast-fashion giant H&M is doing more. Along with T-shirts in collaboration with Rethink Breast Cancer, they’re launching a collection of bras that not only give back, but are specially designed for breast cancer survivors.
Called Close To My Heart, the collection will include sports bras, bralettes and soft-cup bras that are all for women with prosthesis. 100 per cent of the proceeds from the collection will go right back to the American Cancer Society, and when shop in-store at H&M, you’ll be given the option to round your spend up to the nearest dollar. The brand will then match that donation up to $25,000.
Pricing for the Close To My Heart collection starts at $25, so the bras will be a lot more affordable than your average mastectomy bra. An H&M employee who survived breast cancer herself knew that additional struggle of finding affordable and stylish bras. That’s part of what inspired the brand to create a line of bras that are both pretty and accessible for her, and for all women who have lived through the same fight.
We can only imagine what it must be like to look for a bra after your body has been through so much. But just like all woman, breast cancer survivors deserve bras that make them feel good and aren’t totally expensive, and it’s a wonder that it took this long to produce a collection of bras like Close To My Heart.