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We try to be eco-conscious, we do. It doesn’t always feel easy, but it’s getting easier. H&M has launched an earth-friendly beauty collection as part of its Conscious line, and it all sounds great. We love that almost all of the 30 products have organic aloe vera and jojoba oil, which means they’re going to be nourishing as all heck.

We also love that in the collection, there’s a series of ranges like “Relaxing” and “Vitalising,” and each has its own proprietary blend of essential oils. So, not only are these items planet-friendly, they’re deliciously aromatic, too!

And the absolute best part? They’re cheap as all heck. The most expensive item is $25.50, and everything else is much less than that. Score! Take a look at your latest beauty obsession, which is trickling in to an H&M near you next week: