Brides-to-be, put down your planners and colour coordinated pens, and listen up! Retail giant H&M has launched a collection of wedding gowns and bridal accessories with budget-friendly price tags and regal silhouettes. In fact, some of the marquee gowns look to have taken inspo from our fav recent Royal weddings.
How gorgeous is this this long lace dress, which retails for $249?
It has a similar vibe to the Giles Deacon gown that Pippa Middleton wore last year to wed James Matthews, with its high neckline, cap sleeves and fitted cut, but unlike the designer threads Pippa wore, this H&M option doesn’t cost anywhere near the same as a luxury model (which was $52,000).
There’s also a dress in the campaign photos that’s reminiscent of Kate Middleton’s $434,000 wedding gown by designer Sarah Burton for Alexander McQueen. So elegant and classy.
The lace sleeves, V-neck and fitted waist are oh-so Kate, but sadly there isn’t a link to purchase this specific gown yet.
In addition to bridal dresses, The Wedding Shop has also curated a collection of comfortable footwear for the Big Day, including these strappy faux leather block heels with jewel embellishments for $50:
There are also some adorable flower girl dress options, like this fluffy pink tulle one ($40):
And a handful of bridesmaid outfit options, including dresses, like this pleated chiffon and lace gown for $119, which is a fraction of the price most wedding party pals will pay. It comes in three colours including pink, navy and ice blue.
Perhaps this foray into bridal fashion is what H&M needs to reboot the brand because things haven’t been looking so hot for the Swedish retailer as of late. Last week, in a quarterly report, H&M revealed it had $4 billion worth of unwanted clothes that it was struggling to sell, though it’s hard to imagine any of these Royal-inspired bridal gowns staying on the rack.
Budgets tend to go out the window when it comes to weddings, but these affordable fashions mean brides-to-be can look like a million bucks (or, in Kate Middleton’s case, $434,000) for just a couple hundred.