You know what’s really good at Red Lobster? Cheddar Bay Biscuits. And you know who likes eating Red Lobster after having intercourse with someone who does a good job sexually? Beyonce.
See, in her new song, “Formation,” she recites the lyric, “When he f–k me good I take his ass to Red Lobster.” So, not only does Beyonce use AirBNB (perhaps, for sleep and sex), she enjoys Lobsterfest, just like us. It’s such a casual mention, like she’s saying, “hey no big deal, I’m hungry after a good thrusting.” Literally, something everyone can relate to.
Perhaps that’s why, according to Red Lobster, since “Formation” debuted, the company has seen a 33 per cent increase in sales. The song debuted less than a week ago.
“We are absolutely delighted with what we saw over the weekend, particularly the consumer sentiment that we saw expressed,” Red Lobster CEO Kim Lopdrup said in a statement. “It’s clear that Beyonce has helped create some Red Lobster fans, and we are very grateful to her for that.”
And Red Lobster could use the help. In 2014, Darden, the parent company that previously owned Red Lobster, reported a 37.6 per cent decrease of earnings per share. This steep drop led to the company selling the lobster house chain to another company for $2.1-billion. And since then, it’s been an upward climb.
We wanted to know if this brand-Beyonce connection was purely hype-building from a once-floundering chain, so we decided to check in with a Red Lobster location in Toronto, to just get a feel for the vibe. We spoke to a manager named Lillian, who spoke enthusiastically about an unlikely shift in Tuesday traffic. “I’m told there were large parties here [on Tuesday],” she said. “Which is very unusual for a Tuesday.”
Imagine, for a second, your average family friendly Red Lobster on a Tuesday evening. Mom’s got a lobsterita, dad’s got a bucket of Coronas, and the kids are munching on savoury, delicious biscuits. Then, like a switch, a swarm of people suddenly enter, repeating the word “slay” over and over again. The crowd approaches the hostess, and says something like, “okay, lady, point us in a direction.”
Or maybe this hasn’t happened anywhere. Maybe it’s all just a big coincidence.
Or maybe, just maybe, this is what power is. Power to manipulate the masses to skip cheap movie night for a evening of Dueling Lobster Tails.