The popular UK-based travel agency Thomas Cook has revealed that young people have different holiday priorities than their parents did.
“The last decade saw those in their twenties and thirties taking to booze cruises, waterparks and Full Moon Parties,” their 2019 Holiday Report notes. “In contrast, todays ‘Millennials’ and ‘Gen Z’ (those aged between 18 and 35) want to look after their bodies, shy away from one-night stands and hangover fry-ups, and favour wheatgrass smoothies, (which make for better Instagram fodder.) As a result, the traditional 18-30 package holiday, where clubbing was compulsory, cocktails came in goldfish bowls, and sunburnt beach bodies recovered by the pool is no more.”
Basically, tanning and partying, which was paramount for their parents’ generation—and for the cast of Jersey Shore—have been replaced with the desire to experience local culture. Think opting to see ruins and Byzantine chapels on a Greek island instead of sleeping in past noon, on account of being on the dance floor until two in the morning.
They are also less interested in backpacking and hostels and opting for more “luxe-iminimalist” accomodations. And while both generations love to eat and drink on vacation, Millennials are reaching for an Aperol Spritz rather than a can of lager.
What’s more, 70 per cent “have never had a holiday romance,” perhaps because 88 per cent consider vacation time as a “chance to be with friends, family or their partner.”
The Thomas Cook report tells me three things: First, the rise of Tinder and Airbnb have lent to the dwindling appeal of looking for one-night romance on the floor of a discotheque and staying in a hostel. Second, Millennials are more cosmopolitan than their parents, and third, I’m a Millennial at the core of my travel heart.