You love bread, we love bread, even those who have an intolerence to gluten and wheat love bread — they just can’t have it. But you know who else loves bread? Oprah Winfrey. She eats it every day. And even though she’s on Weight Watchers, she can still have it every day. So she thought she would share that glorious news on Twitter. But we wonder if even she had any idea what it would do for her.
According to Market Watch, Oprah raked in a cool $12 million for merely writing about how she was able to lose weight and still eat bread. And we use the word “writing” loosely. Because she didn’t even use all 140 characters.
Opes posted a 30-second video clip to promote her journey with WW thus far. Sure, she’s the company’s largest individual stakeholder and maybe she’s savvy enough to know that her latest video would get people excited but even we don’t think she knew it would be this much.
— Oprah Winfrey (@Oprah) January 26, 2016
After gushing about her love of bread, she said in her testimonial clip: “I lost 26 pounds, and I have eaten bread every single day.” And that was all Weight Watchers needed.
An hour after O sent her story into the Twitterverse, Weight Watchers shares climbed slightly over $2 a share, and since Winfrey owns roughly six million shares, the surge in share prices made the celeb a cool $12 million.
To be clear, that money isn’t sitting in her bank account; that’s only if she decides to sell her shares which, judging by the way things are going, isn’t going to happen anytime soon. But still. Oprah has got it made in the shade and will ride the Weight Watchers money train as long as she needs to. Hmm, wonder what her next crafty tweet is going to be.