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How to achieve iconic makeup looks from the ‘70s

Victoria Radford highlights three of the decade’s most iconic looks and how to apply them.
October 18, 2019 3:19 p.m. EST
October 18, 2019 3:24 p.m. EST
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The Seventies are trending in a big way this fall, including in the beauty world. Here to show us all how to achieve fresh takes on some of the decade’s most iconic looks is makeup artist Victoria Radford, who brought us three great trends for you to give a try this season. From party eyes that dazzle and sparkle, to the return of the classic smoky eye, and that perfect natural makeup with a terracotta hue to enhance every skin tone, you can do all of these looks at home!THE TREND: EARTH MONOCHROMEThis trend is all about adding dimension by using naturals tones at the highest points of your face.HOW-TO:
  • First, apply a tinted moisturizer or foundation. Sometimes a natural makeup look requires a smooth canvas because it’s really all about skin.
  • Next, apply bronzer using the “rule of 3”, which means creating the number three with your brush, starting at the temple, then onto the cheek, and finishing at your chin; this creates a softly contoured nude look.
  • Then, slightly above the bronzer, apply a warm terracotta shade (this should be lighter than your bronzer) to add dimension to the face and a hit of skin-flattering heat. Use the same colour in the eye crease to create a bright lifted effect.
  • Lastly, using a warm highlighter shade, hit the tops of the cheeks to round out the contour effect on the face, the brow bone, the lids, inner corners of the eyes, and finally, the Cupid’s bow.
SUGGESTED PRODUCT: NARS Skin Deep THE TREND: SMOKY NEUTRALSA smoky eye is classic and extremely versatile, dressed up or down. It always works.HOW-TO:
  • Start with a tinted moisturizer or foundation, and then apply your bronzer with a “smoky” effect using the “rule of 3” so that your face complements the shadowing in the eye.
  • Next, the eyes. Begin applying the darkest colour mushed into the lash line. Create a halo all the way around the eye.
  • Use a medium toned colour with shimmer, trace on top and slightly above the dark colour you just applied. Trace this all the way around the eye to create a soft candlelight effect.
  • Then to make the dark really pop, you need to apply something light to create contrast, and that’s where your highlighter comes in. Use your lightest highlighter colour on the inner corners of the eyes, brow bone, top of cheekbone, and on the Cupid's bow.
  • Keep your lips clean for this look so the focus is on your eyes.
SUGGESTED PRODUCT: Charlotte Tilbury’s Starry Eyes to Hypnotise Eyeshadow PaletteTHE TREND: DISCO FEVERBold and bright like the disco, this trend is all about effortless splashes of colour.HOW-TO:
  • As with the previous looks, start with a tinted moisturizer. When you’ve got a bold eye like this, you can skip foundation if you like because the eyes are the focus.
  • Begin with a light colour on the lids as your base; this will make the glitter really pop. Sweep across lids and if you want to be daring, use on the top of the cheekbones as a highlight.
  • Next, the fun part – glitter! Pack your glitter shadow on top using a wet concealer brush; this will give you an impossibly reflective eye.
  • Lastly, add bronzer to warm up the face, and keep your lips natural.
SUGGESTED PRODUCT: Melt Cosmetics Blueprint Eyeshadow Palette Stack[video_embed id='1775919']Recreate celeb makeup looks with tips from Pati Dubroff[/video_embed]