When it comes to fighting cancer, Canada (and the world) still have a long way to go.
The statistics are sobering. Nearly 1 in 2 Canadians will be diagnosed with cancer in their lifetime, making cancer one of the leading causes of death in Canada and worldwide. But thanks to establishments like Princess Margaret Hospital in Toronto, there’s hope.
The Social is supporting Princess Margaret’s “Colour to Conquer” Campaign – an ambitious fundraising campaign to help conquer cancer in our lifetime. “Colour to Conquer” invites Canadians to colour their hair a bold colour during the month of May to raise money and awareness for cutting edge cancer research at the Princess Margaret Cancer Centre – one of the top five cancer research centres in the world.
All of our hosts are going to be undergoing a colour transformation to raise money, so be sure to keep watching the show for the big reveal.
In the meantime, we’ve set a goal to raise $5,000 between our hosts and we’ve love the help of our viewers. You can join our fundraising team and colour your hair and fundraise alongside us, or donate to the cause by selected “Donate” on this page. Every little bit helps, and if you donate fifteen dollars or more you’ll get a tax receipt.
Watch in the video clip above as our hosts share what bold colours they’re considering for their transformation.