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Whether it’s a rash, a condition, a pimple or an uneven tan, we can totally talk ourselves into the belief that we’re ugly. But we’re not ugly, we’re just different.

The #InMySkinIWin campaign tackles this subject beautifully, calling on people with vitiligo or albinism to stand proudly, skin and all. And there are 10,832 people to date who have answered the call, and it’s a truly resplendent thing.

Supermodel Shaun Ross is responsible for the initiative – he himself is an albino model who has done everything from runway to Beyonce videos.

shaun-ross

He’s learned to love the skin he’s in, and he wants that message to spread to everyone just like him. Let’s take a look at the campaign:

Here’s a stunner.

And, here…we’re crying at the beauty.

#cancer #inmyskiniwin A photo posted by In My Skin I Win (@inmyskiniwin) on

Everyone deserves to feel beautiful.

Just beautiful #inmyskiniwin

A photo posted by In My Skin I Win (@inmyskiniwin) on

Black is beautiful.

My black is beautiful #inmyskiniwin A photo posted by In My Skin I Win (@inmyskiniwin) on

Not everyone is going to look like everyone else and it’s time we embrace that.

#inmyskiniwin

A photo posted by In My Skin I Win (@inmyskiniwin) on

Because if we don’t, we’re sending a message…

@winnieharlow #inmyskiniwin A photo posted by In My Skin I Win (@inmyskiniwin) on

That tells people it’s okay to deny people the privilege of feeling beautiful because they’re not like everyone else.

Just beyond beautiful #albinism #inmyskiniwin

A photo posted by In My Skin I Win (@inmyskiniwin) on

And that’s actually not okay. 

#inmyskiniwin #albinism A photo posted by In My Skin I Win (@inmyskiniwin) on

Because it’s just skin. We all have it, and it’s all different. But different isn’t a bad word, or at least it shouldn’t be.

#inmyskiniwin

A photo posted by In My Skin I Win (@inmyskiniwin) on

So the next time you see someone who you immediately deem unworthy or unattractive … try to find the beauty in that person. It’s in everyone and everything. You’re not required to fall in love or become their friend. You’re merely required to consider why one person can be endlessly lauded for their physical attractiveness, and why anyone else that doesn’t look like that is not worth it. Or worse, ugly.

So beautiful !! A photo posted by In My Skin I Win (@inmyskiniwin) on

Because no one is ugly just because they’re different.

#inMySkiniwin

A photo posted by In My Skin I Win (@inmyskiniwin) on