A trip to IKEA usually involves a lunch of meatballs, mashed potatoes and lingonberry sauce and dragging your unwilling partner around to buy some inexpensive furniture. But after dropping off the kids at the ball room in Småland, to get to said furnishings you’ll have to pass the children’s section. And you can’t help but grab some plastic cups and cutlery, eyeball one of those cool, cartoonish-looking chairs and pick up a random stuffed animal.
But now, instead of putting that toy down you might want to think about including it in your purchase. For years IKEA has teamed up with UNICEF and Save the Children for the Soft Toys for Education campaign and this year is no different. But there is a cool, kid-friendly twist. The campaign enlisted children to design the stuffed toys being sold. Colourful drawings of animals and other creatures were entered and IKEA narrowed it down to 10 winners whose art was transformed by designers who then turned them into actual stuffies (all named SAGOSKATT, because of course they are).
For every soft toy or children’s book sold, IKEA Foundation donates $1 to children’s education projects so more kids can get the education they deserve. Since the Soft Toys for Education campaign started in 2003, it has raised $155 million. That’s anything but child’s play — but these wonderfully unique toys are.
We’ll take them all. For charity of course!