Barbie is one of the most famous women in the world, and she’s literally a doll made of plastic.
She’s been accused of presenting unrealistic beauty standards to young girls, and yet she’s always had her friends stick by her. Like sisters Skipper and Stacie, or her long-term beau Ken. With plastic friends like these, who needs enemies, right?
Well, Barbie has gotten very 2.0 in recent years, and her Instagram account is a good example of that.
Barbie entering the social media space presented some challenges, one of which was establishing what the brand calls its “second voice.” “We thought it was a strong enough part of who we are that it deserved its own specific feed,” the brand tells Racked. “@BarbieStyle is a curated, very specific story about Barbie’s role in pop culture today.”
Barbies are, first and foremost, dolls that young children play with (and some old people collect them, too). But Instagram was a way to serve a new audience. Barbie 2.0 is extremely glamorous, to a point where it could be considered aspirational (read: typically out of reach) in the way that a fashion magazine is aspirational. Instead of going to the mall, Barbie trots off to the Golden Globes, or she’s in Paris at some impossibly expensive hotel. So, in a way, this Instagram account isn’t for children, or even parents who want to teach their kids the value of money and hard work. Because, as the brand puts it, “whatever it is, it’s gotta be glamorous.”
Speaking of glamour, InstaBarbie has better clothing and experiences than most human beings. She carries a Celine tote, she shops at Sonia Rykiel in Paris and she eats Pierre Herme macarons with her bougie friends. And all the while, she stays up on her fashion news, reading miniaturized copies of Grazia, Harpers Bazaar and W.
The Personal Stylists
Most people don’t have one personal stylist, but Barbie has three. And when she travels, she comes with “thousands of accessories,” says her styling team to Racked. “Ken and her friends and her puppy come, too – she does have an entourage.”
And, well, there you have it. It takes a whole lot of work to look this perfect. So if your life doesn’t read like a carefully curated series of Instagram vignettes, don’t sweat it. Being Barbie seems like way too much work.