Online shopping is obviously easier than actually going to the mall, but there’s still a barrier to entry. Opening a laptop, clicking on a browser, navigating to the brand’s website…who’s got the time!? This digital age has seriously spoiled us.
If buying a new swimsuit on your laptop feels too taxing, Instagram and its parent company Facebook are offering a solution that’ll make spending your hard-earned cash even easier.
This week, the social giant rolled out a brand new shoppable experience on Instagram Stories. Users can now tap on specific clothing items on certain brand’s Stories, and be presented with additional information on the item as well as pricing and a click-to-buy link, all while staying in the Stories environment on a mobile device. It’s a similar concept to the shoppable tags that brands have been using on their actual photo posts.
The push towards a seamless ecommerce experience in Stories isn’t a surprise. Three hundred million people use Stories on the daily, according to Instagram, and not just to keep up with their friends’ babies, dogs or dinners.
“People are increasingly finding new products from brands they love,” Instagram wrote in a press release. “In a recent survey, Instagrammers said they often watch Stories to stay in the-know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them.”
In fact, 33 percent of people surveyed said they became more interested in a brand and or its product offerings after engaging with their content on Stories.
Instagram began testing this new marketing tool for merchants in 2016, and since shoppable tags on Stories was launched this week, a handful of brands have already jumped onboard including Aritzia, Louis Vuitton and Adidas. At this point, the tool is free for brands to use.
There’s nothing quite like shopping in your pajamas, and while this new handheld way to buy directly from a mobile device has been a game changer, you can’t drink an Orange Julius online.