Let’s face it, shopping in the mall sometimes can be a bust — no store has exactly what you’re looking for, your size is sold out, and sometimes, stores don’t even offer your size. Well, thank goodness for ASOS. The online shopping destination has a great rep in the fashion world for their wide clothing selection, size ranges and its great strides to push diversity and body-positive campaigns.
But just when we thought ASOS couldn’t get any more fabulous, the retailer had fans amped up on Twitter after launching a video of London plus-size model, Vivian Eyo-Ephraim, posing in a yellow ASOS Curve Bikini, redefining the term “beach bod”.
“I’ve never, ever seen an ad like this before. I’ve never worn a bikini before because of my body type. This makes me think about trying it. Pretty cool,” one fan tweeted. Another fan reacted to the video and tweeted, “I literally added it to my wishlist because I needed ASOS to know I was here for this. I’m not buying it but I’m sooooooo here for this model in this bikini!”
ASOS is the BEST https://t.co/JJJQoEMlxA
— Lil $@d🅱🅾ℹ (@ImTheKhara) March 29, 2018
— LaLa Love (@OmgLaLaLove) March 28, 2018
Ive never , ever seen an ad like this before. I’ve never worn a bikini before because of my body type. This makes me think about trying it. Pretty cool.
— Kennedy (@Sajesthetic) March 30, 2018
This is the first actual plus sized model I’ve ever seen.
Asos is doing this ting for real 👌🏽 https://t.co/OZRGesWF3L
— Battousai (@Harmzx) March 28, 2018
Yes @ASOS another good step in a positive direction ☺
— Sarah Elliott (@filmbysarah) March 29, 2018
asos BEEN one of my fav online stores THEIR DIVERSITYYYYY THOOOOO😍😍😍😍
— JAYE (@Jadaelih) March 29, 2018
I literally added it to my wish list because I needed ASOS to know I was here for this. I’m not buying it but I’m sooooooo here for this model in this bikini!
— 🙅🏽♀️ Krys, Mother of Oceans (@indieSOul) March 29, 2018
As for the model herself, Eyo-Ephraim told INSIDER the positive responses have been validating and humbling. “To have the public respond in such a positive way to one of my first jobs is so unbelievable, it just highlights now more than ever that we want to see a wider representation of women and men on the high street and we are going to champion the brands that listen to us,” she said.
She also took it to Instagram to thank people for their positive feedback to the campaign. Reposting the same hyped video she captioned, “I’m truly appreciative, shocked, excited & cannot wait to represent more women & make everyone even more proud,” adding the hashtag #CELEBRATEMYSIZE.
Like the many others, we too believe ASOS’ decision to cast Eyo-Ephraim is a crucial step towards increased presentation is fashion and beauty. Last month, the retail game-changers started showcasing its clothes on models of different sizes, reflecting their understanding that its customers — and the rest of the world — are different sizes, too. We look forwarding to see more campaigns like this one.