If you’ve ever seen Miley Cyrus, you’ll know that she likes to make bold fashion choices. So, it should come as no real surprise that she’d go there, or further, for an ad campaign.
And recently she worked with MAC, who is known for pushing the envelop a bit with its Viva Glam campaigns. Previously, the brand has worked with Ru Paul, Lil’ Kim and Lady Gaga – who, if you’re following, are also women who tend to go big or go home. For a quick refresher, here’s what Ru Paul brought to her ads:
It’s bold, it’s risque and it’s memorable. So, when Miley Cyrus was photographed for her ads, splayed out on mirrored surfaces with neon hearts around, we weren’t totally shocked. In fact, we didn’t even notice her clothed crotch in the mirrored surfaces behind her.
But in the U.K., there was a bit of a stink made about the whole thing. In fact, the Advertising Standards Authority (ASA) received countless complaints, most of which described the ad as “overtly sexual” and “unsuitable for display.”
Of course, MAC did not feel the same way. The brand specified that the Viva Glam brand uses these ads to “raise money for its AIDS fund programme.” And furthermore, it believes that Cyrus’s pose is confident, and leads the viewer to get drawn into her stare, not her vagina.
Unfortunately for MAC, the ASA did not agree with that, but they did say it wasn’t sexually suggestive enough to cause widespread moral panic. So it wasn’t banned.
But how do you feel about it? Too much or totally fine?