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You know how in Canada, in the dead of winter, your muscles seize up, your teeth chatter and you question why you’re alive? Well, that true north feeling is being sold as a beauty treatment. For money. That unforgettable chill – the one that leaves you so cold you feel your limbs about to snap off at the bone – is said to be a cure for cellulite. And people are trying it.

giphy1

A manager of such a spa tells the Daily Mail, “It gets rid of toxins, stimulates your immune system, is excellent for tackling cellulite and is very good for your skin, as it brings blood to the surface, feeding the skin with oxygen and nutrients.”

How it works isn’t just a matter of sitting in an icy room full of snow until you turn purple. You alternate between intense heat and intense cold. First, you sit in a sauna, and then you hit the snow room. Doing this back-and-forth dance apparently helps your circulation, despite it sounding like the worst kind of tease. And that improved circulation is supposed to make your skin pert and supple.

snow-paradise

As for the snow? According to the spa Snow Paradise, it’s “made exclusively of air and water, containing no chemical additives.” It’s organic snow – just like we get here for months of uninterrupted pain and sadness for free.