Looks like some people aren’t happy with Ivanka Trump. Following her appearance on 60 Minutes with her father, President-elect Donald Trump, Ivanka Trump’s Fine Jewelry Line sent out an email blast to journalists with information about the bracelet she was wearing. Which happened to be designed by her eponymous jewelry line.
— Jim Roberts (@nycjim) November 15, 2016
— katie rosman (@katierosman) November 15, 2016
This sent the Twitter world in a flurry. Many did not appreciate the marketing and questioned the integrity of the “Style Alert.”
Ivanka Trump hawking $10,800 bracelet she wore on 60 Minutes. Total lack of class, dignity, sense of appropriateness. God help us.
— Kathy Sullivan (@NHKathySullivan) November 15, 2016
Ivanka Trump pitching reporters to write about $11k bracelet she wore on 60 Minutes – no conflict of interest here, please look away.
— Jason Janego (@jasonjanego) November 15, 2016
If Ivanka Trump is marketing her CBS interview bracelet, what will she charge for top secret information?
— DC Squawk (@dcsquawk) November 15, 2016
@MorningEdition Lobbyists may not get rich, but Trump family will. Who of Trump supporters have $10,000 to buy Ivanka’s bangle? Disgusting
— Mary Andrews (@mizzmarymary) November 16, 2016
Before you say “But Michelle Obama promotes products by wearing them all the time,” consider that the First Lady never actually hawked any of her own wares.
Fear not, however, because Ivanka took note. The company soon issued a statement regarding the email. In a classic sorry not-sorry style apology, president of Ivanka Trump Fine Jewellery Abigail Klem stated, “This notification was sent by a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election. We are proactively discussing new policies and procedures with all of our partners going forward.”
Ironically, some individuals were quick to point out that the apology is garnering the bracelet even more press.
— Cort ][e (@ockfen) November 16, 2016
Ivanka’s jewelry co. SO SORRY they used @60Minutes to sell her $10K bracelet!
STYLE ALERT: Wanna own the dress Ivanka wore to the apology??
— Baritone Liberavoice (@redstmiscreant) November 16, 2016
Well played, Ivanka.