When Jessica Simpson first launched her eponymous brand, there was no early indication that it would make her a billionaire. But that’s exactly what the company has done, as its current value is one-billion dollars. That’s a whole lot of zeroes for a woman who once confused tuna for being chicken.
And now the company is expanding, growing into an active wear division called The Warm Up. She even has a new fragrance on the way.
The collection is being called “authentic workout apparel” and will include wicking fabric, four-way stretch, and pockets for your keys or cell phone. It will mostly consist of leggings, sports bras and track jackets.
But the moves don’t just stop at sweat-resistant leggings and bras. No, no, Jessica Simpson is also looking at brick-and-mortar locations, moving away from the online-only model that has served Gwyneth Paltrow well.
The company is already worth one-billion dollars, but it’s looking to get even bigger. Huge, even. As for Nick Lachey? Well, he’s opened up a sports bar in Cincinnati with his brother Drew. So, that’s nice.