Life Parenting
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Hunker down behind your cubicle walls, shut your office door, take your laptop into a bathroom stall if you have to—whatever it takes to keep your co-workers from seeing you choke up, sniffle and full-on sob over these advertising odes to mom.

Let’s ease into this, shall we?

Here’s to the Moms, Google (2013)

Okay. Felt some of the feelings there, but it’s not time invest in Kleenex stock just yet.

Mother’s Day, Sport Chek (2013)

That one was tough. But like the Olympic-calibre non-criers we are, we’re just going to shake it off.

Mom’s First Birthday, Pampers (2014)

Chin trembling. Eyes welling. But that happens every time we put in a fresh pair of contacts. So, yeah. Totally not crying. At. All.

The Gift My Mother Gave Me, Proctor and Gamble (2013)

What are we, emotionless robots? Of course we’re going to get a little sniffly sometimes. It doesn’t count as a full cry though.

World Without Moms, Jubilee Project (2011)

Deep breaths. Don’t think about about a world without moms. Focus on something happier. Like a cage full of bees on your head.

Thank You Mom, Proctor and Gamble (2012)

Crying? No, there’s just, uh, some dust in our eyes. Is it windy in here? Maybe it’s the wind that’s making us tear up.

Happy Mother’s Day, Facebook (2014)

[Wipes eyes, hides tissue.] No one noticed. Right? Right?!

Mother’s Day, Publix (2014)

Now, we’re getting a little verklempt. Probably too much wasabi on this sushi. Should have had soup for lunch instead.

World’s Toughest Job, Card Store (2014)

Oh, no. These are happy tears. This quarterly report we’re reviewing is nothing short of joyful.

A Mother’s Body, Dove (2014)

Aaaaaaaaaand there goes the makeup. The salesperson at Sephora swore this eyeliner was hypoallergenic. Clearly she was mistaken!

Anna’s Mother’s Day Surprise, Blacks (2015)

Is there no [sob!] mercy? [Hiccup!]

The Unique Connection, Pandora (2015)

Um, has anyone ever cried so much that they passed out from dehydration? Asking for a friend.

The Mother ‘Hood, Similac (2015)

At least we got to laugh a little at this one…before we sobbed.

Meeting Murilo, Huggies (2015)

And…there goes the mascara.

Ryan’s unforgettable Mother’s Day delivery to Mom, Teleflora (2015)

Uncle.

DAWSON