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We’re not sure if we should be grossed out or gobsmacked by the new Calvin Klein ads featuring a topless Justin Bieber.

Back in 1991, Mark Wahlberg (then Marky Mark) had everyone and their mother drooling over his chiseled abs and toothy grin. So why is it that when Calvin Klein revealed its latest campaign star, most of us were left feeling perplexed?

Starring in both the fashion and underwear spring ad campaigns, Biebs is partnered with Dutch model Lara Stone in a series of sexy black and white images and videos that might make you blush. Though you think we would be pretty used to seeing the Stratford teen show off his extensive canvas of body tattoos by now, there’s something about these images that is (uncomfortably) hot.

 

Biebs had a pretty rough year in 2014 with a series of DUIs and charges of vandalism, assault and dangerous driving, so he could definitely use a little bit of positive PR. Historically, a campaign with Calvin Klein has been a way to jumpstart a career—just look what it did for stars like Brooke Shields, Scarlett Johansson and Alexander Skarsgard—so this could mark a new beginning for the Biebs. Regardless, whether we like it or not this new side of Bieber has definitely made us stand back and question whether we might just be Beliebers after all.

UPDATE: Proving once again that things aren’t always as they seem, new reports have surfaced indicating that the Biebs may have had his biceps, booty and bulge beefed up with an injection what we like to call, Photoshop. Obviously not the first celebrity to undergo digital enhancements it’s shocking how much a little inflation was able to take him from boyish to babe.

Exclusive: @JustinBieber’s unretouched @CalvinKlein photo #BreatheHeavy #MyCalvins

A video posted by BreatheHeavy.com (@breatheheavycom) on