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Underwear ads have always been sold as sexy, because, well, who doesn’t like strutting around in their underoos when no one else (or, hey, maybe someone) is watching? Underwear can make you feel sexy – emphasis on you, for you. And Calvin Klein has basically, without a doubt, always been the horny and sensual person’s underwear. Take these ads featuring Christy Turlington and Kate Moss, for example:

christ-kate

At the beginning of 2015, Justin Bieber was tapped to model for Calvin Klein underwear, and the brand essentially recreated the Mark Wahlberg ads of the ’90s. Now, he’s back again, and he desperately wants you to look at his penis. If you don’t believe us, here he is, striking some sort of David-esque pose, basically demanding that you narrow your sight on his penis.

I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign

A photo posted by Justin Bieber (@justinbieber) on

Like, even if you didn’t want to, it’s just right there. It’s hanging out, and there is one of his hands, with two fingers lazily pointing in the direction of his bulge. A peace sign or a piece sign, hm? Justin Bieber isn’t even saying, “hey, cutie, my eyes are up here.” It’s not the message. The message is “I flaunt in my Calvins.” The message is, please, world, give my dong the ticker tape parade it deserves. I can stand here all day. Flaunting. It. 

Anyway, that’s Bieber in 2016. What a guy!