Kanye West want to help fans wear their Sunday best every day of the week as he extends his sucessful clothing empire.
According to Women’s Wear Daily, West filed paperwork on July 19 to trademark Sunday Service, which is the name of West’s weekly music concert church service. Filing the trademark under his intellectual holding company Mascotte Holdings Inc., West is planning to release “bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops” under the Sunday Service name.
Today at Sunday Service pic.twitter.com/JJxyxDkeVQ
— Kim Kardashian West (@KimKardashian) June 3, 2019
West has been celebrating his Sunday Service gatherings for the past year, with his congregation filled with celebrities, including Katy Perry, Orlando Bloom, Courtney Love, and of course the Kardashian and Jenner family. The rapper brought his Sunday Service to Coachella this year, performing at the music and arts festival on Easter morning. Backed by a large choir and joined on stage by Chance the Rapper and Teyana Taylor, West dressed all those in attendance with a look best described as fitting somewhere between a dystopian YA novel and the Rajneeshees—needless to say it’s a look made in Kanye’s image.
The rapper-producer made his debut as a designer in 2015 when he launched his Yeezy collaboration with Adidas. West has continued to release sneakers and clothing items under his Yeezy brand to staggering success, with the rapper also trademarking the title Half Beast in April, retaining the name for entertainment services and toys. Perhaps we can expect a new fashion and toy line from the father of four.
With so many ongoing projects, it can be difficult to keep track of what Kanye is doing next. Thankfully, the Grammy winner is already in the early stages of planning a movie about his life and he’s even picked the actor he wants to portray him on screen—Danny McBride. Obvi.
McBride was on Jimmy Kimmel Live! on Tuesday and revealed that West had recently visited him at his South Carolina home to talk about the project. “I thought it was a cool enough idea that I was like, yeah, I’d love to hang out and talk about it,” said McBride. “He was awesome. It was the most incredible afternoon.”
If you’re wondering who should play Kardashian, Kimmel has volunteered.