Is there any better way to sell underwear than by photographing them on pile of Kardashians and Jenners? In all honesty, probably not.
Calvin Klein revealed the most recent chapter of its spring 2018 ad campaign series, Our Family #MyCalvins, on Monday, this time featuring the world’s most double tappable sisters, the Kardashian-Jenner clan.
Kim, Kylie, Kendall, Khloe and Kourtney are all accounted for in the campaign, which has the ladies lounging around on a quilt in a barn of some sort, in their CK undies, naturally. Kim, Kendall and Kourtney all seem to showed a little more skin than their sisters Khloe and Kylie, who used the quilt and various clothing and body parts to cover up their bellies. We know Khloe is pregnant, but rumours around Kylie carrying a little nugget have been swirling for weeks. Do these modest snaps finally prove it? Kylie used to love showing off her toned belly. And sure, covering up is their prerogative, but really? We can handle a little baby bump, ladies.
The Keeping Up with the Kardashian stars were the fourth “family” to be featured in the #MyCalvins spring/summer global campaign; CK also shot Solange and her crew (the brand’s definition of family isn’t limited to blood relations), A$AP and his, and Kaia and Presley Gerber, Cindy Crawford’s daughter and son. And, sure, those previous campaigns were fine, but this is a literal pile of Kardashians! This WILL sell underwear. Lots of underwear.
There’s also video a component of the ad that shows the sisters playing a game of Never Have I Ever wherein we learn that Kim has never gotten a tattoo, Kendall has never dyed her hair, Kourtney has never jumped out of a plane, and Kylie has never eaten rattlesnake, though Kourtney has.
The whole thing, like pretty much everything the Kardashians/Jenners do, is equal parts heartwarming and cringeworthy; heartwarming because watching a group of sisters and best friends share memories and have fun is always cute, and cringeworthy because, well, they’re the Kardashians and we can hardly keep up with them…that and the very idea of them being inside a barn is laughable. Nice threads tho.