It was 12 years ago when a young Kate Moss stepped into the London shop Zoltar the Magnificent. She had model money to burn, and decided to purchase a sweater that said “Ginsberg is God.” The sweater was made by the label Bella Freud, and the supermodel’s purchase catapulted the designer to stardom.
Moss would do the same thing for Hunter wellies in 2005 – after sporting them at Glastonbury that year, sales skyrocketed.
When Kate does things, savoury or otherwise, people watch. More than just watch, people do. She’s a certifiable tastemaker, and now she’s using this power for good. 12 years later, Kate is back together with Bella Freud, but this time instead of buying a shirt, she’s collaborated with the designer to make one of her own ($620, exclusively at Matches). And the best part is, $200 from each sale benefits Save the Children.
The design of the jumper is quite simplistic, but the idea behind it was to create a Christmas sweater that was not tied down to the season exclusively. So, Kate thought to include the title of a Pogues song, “Fairytale of New York.” A song, which, is every bit a Christmas song, but as a phrase, it could work throughout the year. It also helps that she’s friends with Shane McGowan, the lead singer of The Pogues. Because of course she is.
So there you have it, a story 12 years in the making. And to think, had she not stopped by a now-defunct shop to browse some jumpers, she wouldn’t have propelled a designer’s career forward, and she wouldn’t have made this sweater today. This sweater will help save children, so we’re pretty glad the fates collaborated on this charitable partnership.