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Kerry Washington’s role as a brand ambassador for Neutrogena is going beyond helping people find products that work for their skin. The actor is now using her partnership with the beauty brand to fight the image of perfection in ads, with her new campaign with Neutrogena featuring unretouched images of the Scandal star. No surprise, she’s still stunning.

Neutrogena is one of the first major brands to sign on to the commitment made by US pharmacy CVS, with the company now differentiating between which beauty ads on display in their stores have been Photoshopped. The Beauty Mark Initiative kicked off in 2018, with photos that are ‘compliant’ with CVS’s ‘full transparency beauty imagery’ earning a Beauty Unaltered logo.

Washington shared her Photoshop-free image for Neutrogena on Instagram, writing “I am not a fan of putting pictures out in the world that contribute to our feelings of self doubt and inadequacy because they are unnatural images that have been altered by computers.”

The actor was quick to point out that even without Photoshop, she still received help thanks to a team of hair and makeup professionals. “This isn’t about shaming the beauty world! Not at all. It’s about representing and celebrating truth and authenticity. It’s about keeping it real,” writes Washington.

 

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As a #ProudCreativeConsultant I am thrilled to share that our @Neutrogena fam has joined forces with @CVS_Beauty on its mission to bring greater transparency to the beauty industry!!!!! YAAAAAAAAAS. Listen, you all know I’ve never been afraid to call out overly retouched, digitally altered images of myself. I am not a fan of putting pictures out in the world that contribute to our feelings of self doubt and inadequacy because they are unnatural images that have been altered by computers. And that is why I’m beyond proud to be one of the first unaltered images featured in-store. Now, let’s be honest, I did not wake up like that. The image you see is an image created with talented make up artists and great lighting. But what we didn’t do is make additional changes digitally. We proudly let the beauty products speak for themselves. This isn’t about shaming the beauty world! Not at all. It’s about representing and celebrating truth and authenticity. It’s about keeping it real. It’s about using @neutrogena products to help me put my best face forward and knowing that THAT is enough. That I am enough. And so are YOU. Wanna join us? Show your support for this #BeautyUnaltered campaign and post your digitally unaltered selfie. 😍

A post shared by Kerry Washington (@kerrywashington) on

CVS started the Beauty Unaltered campaign after seeing a report that found that 92 per cent of women think the media uses unrealistic images to symbolize beauty. Sharing their goals for the campaign on social media, CVS made their message of inclusivity clear. “We will not digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics. We want our beauty aisle to be a place where our customers can always come to feel good, while representing and celebrating the authenticity and diversity of the communities we serve.”

 

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92% of women think the media uses unrealistic images to symbolize beauty. That’s why we’re making a commitment to not materially alter the beauty imagery we create for our stores, marketing materials, websites, apps, or social media. We will not digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics. We want our beauty aisle to be a place where our customers can always come to feel good, while representing and celebrating the authenticity and diversity of the communities we serve. Join us in filling our feeds with a more realistic standard of beauty – one that is real and transparent – by sharing your unaltered selfie with #BeautyUnaltered and tagging @CVS_Beauty. Stat Source: Endeavor consumer insight study on behalf of CVS

A post shared by CVS Beauty (@cvs_beauty) on

In addition to Neutrogena, CVS has also found a supporter in their quest to bring transparency to beauty ads with CoverGirl. The makeup brand’s latest ad features cookbook author Ayesha Curry, whose unaltered billboard was on display this month in Time’s Square.