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We’ve heard of pet funerals, rock funerals and even funerals for some cancelled TV shows. But one man took his love of condiments to a whole new level recently when he held a funeral for his bottle of ketchup after it decided to “take its own life.”

Let us explain.

David Collinson was dismayed when he opened one of his kitchen cupboards only to find that a brand new bottle of ketchup he purchased had completely exploded. Rather than getting upset at the situation or making an angry trip to the customer service desk at his local grocery store, he dealt with the explosion in the funniest way possible: by sending out this tweet about it.

“Why has my unopened ketchup decided to end its life like this? It took the brown sauce and a stock pot with it,” the man tweeted to Morrisons, the grocery store chain from which he bought the bottle.

Now that’s creativity at its finest, and it didn’t stop there. Collinson then continued the gag with another tweet that showed the actual funeral for the ketchup bottle. He laid it to rest in an old oven mitt, with all of the small appliances on the block and even a bag of crinkle-cut chips attending.

Apparently his unique approach to the situation paid off, because Morrisons eventually got back to him and played along with the gag. Which, by the way, got even more complex with a burial.

We’re going to have to remember this the next time we drop a jar of mayo or the mustard crusts over. Because not only did Collinson get a full refund from the store, but he’s shown us how to approach customer service in a whole new light.

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