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Who doesn’t want to smell like fried chicken and 11 secret herbs and spices? Well, if that’s what you want out of your sunscreen, KFC is here for you. For some reason, the company has created Extra Crispy Sunscreen that smells exactly like their famous chicken, and Americans are going crazy for it.

The product is free and sold out online within two hours. It must have been their wonderful advertisement. After watching a super tan (practically burnt) Colonel Sanders toting his new product, how can you resist? We’ve also never seen an advertisement claim so many times that this is a real product. It’s real, folks, believe it.

Be warned, as the Colonel says, ‘smells like chicken, tastes like sunscreen’ so they recommend not ingesting it (they say it about five times in their disclaimer). Apparently technology hasn’t reached the point where we can eat our sunscreen yet. Bummer.

Can we expect a full line of KFC cosmetics now? Earlier this summer the chicken chain released limited edition chicken-flavoured nail polishes in Hong Kong. Can we soon get chicken-flavoured hairspray and toothpaste too? We’re eagerly waiting.

Unfortunately, the sunscreen wasn’t available in Canada–why do we miss out on all the best products?