Japanese food culture has a long history of introducing us to the strange and unusual, especially when it comes to fast food. Cat cooking classes, deep-fried maple leaves and Darth Vader burgers are all very real things in the country. But when it comes to chicken, nothing has got us cluckin’ the way KFC Japan has with its latest campaign.
In a bid to show just how much breast there is in the company’s new boneless chicken pieces, KFC has gone ahead and sexualized a chicken in the most hilarious way possible: by creating a mascot named Muneko, a.k.a. “Breast Girl,” in English. We can’t even be upset that the company is all about the… er, breasts; Muneko is married to Momofu, a.k.a. “Thigh Guy.” He joins her in the new posters, which showcase their fairly new nuptials (apparently he proposed with a “bone”).
For those wondering, Breast Girl is exactly what she sounds like: a “finger-lickin’ good” chicken nugget with cartoon eyes and really big breasts. Not only has she become the poster nugget girl for the new menu item, but a collection of her in some of her very best poses and outfits has been created for a line of coupon stamps.
Meanwhile, back home in North America, KFC is taking a completely opposite marketing approach by bringing back an old school mascot: founder Colonel Sanders. The spokesperson has been dead for nearly 35 years, and hasn’t been featured in a TV spot for at least 20. But thanks to Saturday Night Live announcer Darrel Hammond, he’s making a comeback.
Check him out in the new ad, below.