Zack “Danger” Brown didn’t know how to make a potato salad. Sure, he enjoyed eating it, but had never made one on his own before. So he took to the interwebs, not for research, but rather to fundraise. And fundraise he did, far surpassing his conservative $10 Kickstarter goal and ending up with a whopping $55,000 — just to make a potato salad.
Fast forward a month later: Zack teamed up with Jack Astor’s in Toronto to perfect the recipe he plans to share with 1,272 of his generous backers. What will make his salad different from every other? Here’s how he’s incorporating five important elements that guarantee to kick up his potato salad from conservative to kick-ass.