Fashion ads can be quite gorgeous, but they can also be really puzzling. Artist Yolanda Dominguez wanted to see how children perceive this art form, considering that they are the moldable minds digesting this kind of media every day. So, she sat a bunch of kids down and showed them fashion ads depicting men and women, and the results are quite thought-provoking.
For the ads showing ladies, kids said things like “It is like…she is poor,” “She seems to have an illness” or “She feels alone.” But for men? the young kiddies said “They look like heroes,” “They’re going to university” and “This is a man standing on a rock.”
The reason for this distinction is very clear upon watching the video. In ads with women, female models are positioned in broken doll poses, laying on the ground or being thrown into a literal garbage can. Whereas male models are poised, looking stern and powerful. And those kids? Well, they noticed everything, because kids pay attention. Watch the video above.