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Why don’t we like Kim Kardashian West?

Maybe this question doesn’t apply to you, but for all the millions of fans who follow the social media star on her various platforms, download her app, and watch her E! series, there are millions more who are lying in wait to use 140 characters or less to take the 35 year-old mother of two down a few notches.

So, why don’t you like Kim K? It’s a genuine question and one that is likely answered before even being asked. As part of one of the most recognizable families in the world, Kardashian West’s rise to fame has been a unique one, starting with a (questionably) leaked private sex tape with then-boyfriend Ray J, which turned into a reality series that followed the Kardashian and Jenner family into their Calabasas, California mansion.

That’s where the career of Kim K and the world’s obsession with her family began (if we’re not counting the OJ trial), but of course the next thought is, what do they do? It’s the question and argument that gets the most lip service from those who prefer the term ‘Kartrashians.’ ‘They’re a spectacle. They’re narcissists. They’re out of touch with reality. They have no talent.’

The Kardashians are no strangers to receiving backlash and with Kim as the most successful and recognizable of the ever-growing brood, that puts her square in the public’s bullseye. But there’s also the flip side to the argument that the Kardashians have become entertainment royalty, without a distinct singing, dancing, or acting talent.

It’s that they’ve become entertainment royalty without a distinct singing, dancing or acting talent.It’s pretty impressive, when you really think about it.

For most of us, Hollywood is a pipe dream that isn’t achievable thanks to our poor sense of rhythm and fear of camera time. The Kardashians have shown there is another path to fame, should that be your end goal, and it’s through impeccable business and branding strategies. Kris Jenner may be best known as Kim’s mom and Caitlyn Jenner’s ex-wife, but what her legacy should be is a business woman who managed to turn an average family into superstar millionaires. The woman is an MBA case study waiting to happen.

Steering the career of all her children, including her second eldest daughter Kim, the mother-daughter dream team turned a sex tape that would destroy most careers into the launching pad for a brand that would go on to survive not only a very public 72-day marriage, but *all* the crying memes.

kim_crying

If that’s still not impressive, consider that Kardashian West, a woman who was introduced to the world in a sex tape, is now appearing on the cover of Forbes Magazine. Kardashian West’s American Dream includes overcoming slut shaming, sadly a mostly unheard of feat even in 2016.

After conquering reality TV, Kim and Kris set their sights on social media and apps. Launched two years ago, the Kim Kardashian: Hollywood app has earned $160 million in revenue thanks to 45 million downloads. The game, which lets users become besties with Kardashian West and work their way into the A-list, has made the media mogul $45 million since its release. This year alone, her E! series Keeping Up With The Kardashians, various appearances, product lines, and endorsement deals landed Kardashian West at number 42 on the Forbes Celebrity 100 list with $51 million in earnings, 40 per cent of which came from app revenue.

Kardashian West has shared her all aspects of her life (yes, even that aspect) with fans for years. But what do we really know about the woman who once worked as Paris Hilton’s assistant? She has curated an image that is simultaneously unattainable and accessible, without fans ever really knowing the woman behind the brand. It’s that combination that has created an elusiveness that keeps the voyeurs coming back for more, which means watching season after season of Keeping Up With The Kardashians and its numerous spin offs and buying the family’s latest app (all four of Kim’s sisters have their own apps).

What we do know about the woman with the emojis is mostly positive. She’s donated her time and money to charities. She uses her Twitter platform of 46.5 million followers to post a number of risqué selfies, but also to support the #BlackLivesMatter movement and celebrate the success of other women like Serena Williams, Chrissy Teigen and Fergie. She’s successfully squashed public beefs with other celebs without resorting to name calling. She doesn’t drink or do drugs and you’d be hard pressed to find clips of her swearing on her hit series. And she’s got a pretty good sense of humour about herself judging by this tweet she sent out following the reveal of her Forbes cover.

So, why don’t you like Kim Kardashian West?