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Kim Kardashian is back in the headlines for a recent Instagram post. Only, this time it’s not her ridiculous man-made curves bending the internet to break point, but a thoughtless sponsored post peddling weight-loss candy to her 111 million followers.

The image shows the 37-year-old star sucking a small red lollipop, which she describes as “literally unreal.” Of course, on the surface, there’s nothing wrong with this close-cropped photo of the mega influencer enjoying a sugary treat. It’s when you read the caption that things get sketchy. Because this is not ordinary hard candy, rather an appetite suppressant from a brand called Flat Tummy Co.

Has she no shame? Many people think not, explaining that the post sends a dangerous message to young, influential minds, people with an eating disorder past or present, or basically anyone who has an issues about their size or weight. The message: thin is the only way to look, and you should get there at all costs, even if it means forsaking an actual nutrient filled meal for a piece of candy designed to trick your tummy into feeling full.

Currently the post has over 1.4 million Likes and over 21,000 comments, many of which call out the star for the promo.

“Millions of young girls that actually look up to you, are now thinking that this Is OK. Would you allow your daughter to think this is right? You’d think you would have enough money to filter out bogus ads like this. Rethink how people view you, because the majority are young girls,” writes @lindzersnap.

“This is an awful mismanagement of influence, ESPECIALLY during Mental Health Awareness Week. 1 of 5 people have an Eating Disorder. EDs statistically have the highest death toll of any mental illness. Would you give your three kids this lollipop, or your nieces and nephews? No, because their appetite isn’t SUPPOSED to be suppressed! Nobody’s is! To those affected: YOU DESERVE TO EAT. YOU NEED TO EAT. LISTEN TO YOUR BODY AND YOUR HUNGER. YOUR HUNGER SIGNALS ARE GOOD, NATURAL, AND NECESSARY. YOU ARE WONDERFUL AS YOU ARE xx,” echos @risawood.

“Are you kidding??? You should be ashamed of yourself. A lot of girls think of you as a role model, you should take that more seriously. Show women how to love their bodies not how to suppress appetite 👎,” @paty_alvte.

But the most perfect response to Kim’s ignorant flat belly advert post is from actress Jameela Jamil who plays Tahani Al-Jamil on The Good Place, alongside Kristen Bell.

“No. F*ck off. No. You terrible and toxic influence on young girls,” Jamil wrote on Twitter, adding that the Kardashians make her feel “actual despair over what women are reduced to.”

She continued:

Kim’s post was low, no doubt, but hardly shocking to anyone paying attention. She is apparently related to the biggest social media dolt on earth, after all — Kim and Donald Trump are brother and sister-in-law by Dragon Energy according to Kim’s husband, Kanye, remember?

Here’s some weight loss advice for you, Kim: just harness some of that BS to keep your own belly flat, and let the rest of us enjoy our bodies as they are.