Have you ever wondered how models or celebrities can wear high-end designs, then days later, us common folk can get the expensive looks for much less? Well, all it takes is someone with an eye for design to copy it, have a factory on hand that can churn out that fashion trend on the cheap and then, bam. It’s on store shelves and websites in a blink. But what about those brands that somehow manage to achieve similar-yet-cheap-ripoffs before a star is even seen in it? The only plausible answer? That celebrity and fast-fashion brand are in cahoots.
Kim Kardashian has been accused of secretly collaborating with Fashion Nova, a brand that copies her sartorial choices on the regular. The dress in question? The racy Thierry Mugler gown she wore on Sunday.
— Kim Kardashian West (@KimKardashian) February 18, 2019
Diet Prada, an Instagram account that calls out fashion knockoffs, pointed out how on-point Fashion Nova’s basic version was to Kim’s vintage ensemble.
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UPDATE: See stories for a screenshot of the date of the Capture One session (it’s labeled 02-14-19). Fashion Nova Mugler knockoff shot 4 days before Kim wore it on 02/18/19. Kim, you’ll never fess up to your sneaky lil collaborations, but we got all the receipts 😎. • ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At some point recently, a fast fashion photo shoot happened featuring a vintage Mugler dress that @kimkardashian just happened to wear on Sunday night to the Hollywood Beauty Awards…and yes, it appears to be a real dress, not photoshop. Ahead of Fashion Nova releasing the dress at 9pm EST tonight, house model Yodit Yemane may or may not have accidentally leaked a story 2.5 hours earlier of photo options from her shoot featuring the Mugler replica. The file names were even labeled “Kim dress” while it’s now being called “Winning Beauty Cut Out Gown” lol. This begs the question: Did Fashion Nova whip up the dress overnight in their Los Angeles atelier after seeing Kim in it or is she peddling her vintage finds to mass retailers ahead of debuting them for a calculated, timely release? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • 📷 : Getty • #kimkardashian #mugler #thierrymugler #manfredthierrymugler #bodycon #cutout #barelythere #strappy #straps #black #vintage #dress #velvet #fashionnova #wiwt #ootd #kuwtk #hollywood #beauty #kkwbeauty #kardashian #ecommerce #shady #smh #photoshoot #model #fashionmodel #dietprada
Not only did Diet Prada post a video from model Yodit Yemane‘s Instagram, which showed her posing in the copycat dress (initially labelled as the Kim dress before it was changed to “The Winning Beauty Cut Out Gown”), but the Instagram account updated the post stating that the photo shoot for Fashion Nova’s knockoff happened on Valentine’s Day — four days before Kardashian wore it to the Hollywood Beauty Awards Sunday night.
Diet Prada asked: “Did Fashion Nova whip up the dress overnight in their Los Angeles atelier after seeing Kim in it or is she peddling her vintage finds to mass retailers ahead of debuting them for a calculated, timely release?”
FYI, Fashion Nova is believed to be the brand Kanye didn’t want Kim to work with, even writing her a $1-million cheque to ensure the collaboration wouldn’t happen. Huh. So she had her cake and got to pick away at it too.
This isn’t the first time Kim has been accused of working with fast-fashion brands. Three hours after Kim posted a pic of herself in a gold number specifically designed for her by her husband, quick-turn retailer Missguided had a lookalike up and ready for purchase, and another version of the dress is also available at Pretty Little Thing, in case it’s your thing.
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Hey Kim, we’re onto your little game. Just when you thought nothing would top the fake-out “confession” of Kendall’s Proactiv ad, the Kardashians do it again. @kimkardashian posted a picture of herself in an old dress Kanye made for her, presumably under his Yeezy label, with a pithy caption pleading for fast fashion brands to let her wear the dress before knocking it off. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Three hours after her post, it popped up on quick-turn retailer @missguided , who has entire website sections dedicated to kopying the Kardashian style. Last year, Fashion Nova famously dropped their own versions of Kylie’s custom birthday looks mere hours after she posted them. The lack of transparency around celebrity endorsements is a big problem facing social media. We think we smell a rat. Dieters, is this a thinly veiled collab, or does Missguided have a secret atelier of magical elves making stretchy dresses round the clock and shooting them on Kim K doppelgängers? Lol. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #kimkardashian #missguided #literally #fastfashion #collab #transparency #designer #yeezy #ye #kanye #kimye #collaboration #magicalelves #speedtomarket #retail #luxurybrand #kardashian #kuwtk #fashionnova #ootd #wiwt #dietprada
Look we get it, it’s called fast fashion for a reason but realistically, there’s no way a brand can create a replica a few hours after it has debuted, much less before the fact. Because not only does it need to be speedily created for the masses, but there needs to be a photo shoot as well. So unless there’s some sort of fashion portal or time machine they’re travelling in, a not-so-sneaky collaboration seems to be the only answer, which Kim will deny.