Kim Kardashian is a household name when it comes to trend setting and this year is no exception as KKW Beauty is stirring up frenzy with their upcoming makeup drop. The popular beauty brand, launched by the reality star, has announced the release of their ‘Body Collection.’
It’s essentially makeup – for your body. The collection stars a body foundation as well as a loose powder, shimmer body powder and a body brush for easy application.
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I’m so excited for you guys to try my new @kkwbeauty Body Collection. It consists of 3 different products (body make up, a liquid body shimmer and a loose shimmer powder). I use them all separately and sometimes all together depending on the look I am going for. This one shown above is the body Make Up. This is what I use most often. I don’t always like my legs to have shimmer on them. I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup. My formula is so creamy and buildable and has a smooth satin finish. It builds easily for a more full coverage if needed. It launches 06.21.19 at 12pm pst at kkwbeauty.com #kkwbeauty. Stay tuned for some videos showing how i use it all.
Kim even tried out the new product on her grandma:
Let’s talk about the transfer. I’ve been using body makeup for over a decade & in my experience you either get coverage that doesn’t transfer but it’s super dry and looks fake or it’s the opposite and really moisturizing but completely transfers. My new body makeup is in between. pic.twitter.com/3Da9Bw1MQJ
— Kim Kardashian West (@KimKardashian) June 19, 2019
The public responded with excitement, criticism and of some pretty good question like what if it’s raining, or you, um, wash your hands??
Insane! Buuuuuuuut is it going to get all over our clothes if we rest our hands on our lap? Like do we gotta be careful hugging ppl?
— 😛 (@NicollePaige) June 20, 2019
— vetealaverga♥️ (@Sajorisey) June 19, 2019
What happens when she washes her hands? Or does she go all day not cleaning her hands?
— Elizabeth Yorkshire (@ElizabethThee) June 20, 2019
Kim responded to the questions by clarifying that the foundation is water-and-transfer-resistant and tweeted that it “really evens out and corrects your skin tone and conceals veins and bruises. [The] formula is super creamy, hydrating & long lasting!”
So, no need to worry guys, Kim’s got all our very reasonable concerns covered!